Why Fashion Is Boring

Read Cathy Horyn's article in the Style section today about contemporary fashion designers like Zac Posen and Tom Ford not being geeky enough to figure out the internet thing:

As another runway season approaches, journalists and buyers seem increasingly prepared to be bored. The usual explanation is that the 1970's model of selling clothes through a combination of personality, runway shows and brick-and-mortar stores is exhausted. Also, there are too many designers chasing the same diminishing media and retail space, and operating under a fatal belief that they will have time to develop their brands.

But the real reason for the growing sense of boredom is that the fashion world is not participating in the technology revolution. It is outside the medium rather than inside it. The discouraging thing about watching models flip down the runway is that it doesn't allow you to look at and think about fashion in a new way. It's the same aesthetic trip, and the Web has widened our emotional and aesthetic expectations.

We agree and absolutely love the idea of Tom Ford movies a la BMW. Also, all the bored journalists and buyers can send their front row passes to us. We'll gladly watch the models for them. [NYT]